A good portion of my blog traffic comes from Pinterest. Let's face it, there is A LOT of stuff on Pinterest and no matter how awesome, informative and well written your content is, you need something to jump out and say "CLICK ME! CLICK ME!". I made one simple change to the graphics on my posts and have seen some really substantial growth in traffic from Pinterest. And luckily, it is super easy to do.
Let's take a look at another PicMonkey tutorial. Sometimes I like a nice, square graphic in my main blog post, as you can see here. Reds and other warm colors tend to do better than their cool color counterparts, so I always tend to use red or orange in my graphic. We've got the colors down for this graphic, but let's change a couple more things to make it pop.
I use PicMonkey for most of my editing needs, but you can use whatever editing program works for you.
We're going to focus on going back to older posts and making them more pinnable. Here is my little square again.
Select your cropping tool. In PicMonkey, you want to make sure you check the scale photo box. This keeps everything inside of the measurements you choose. My favorite size for Pinterest is 736 x 1128 pixels. It stands out just enough, without being so large that pinners will have to scroll down to see the entire image after they click it.
Go ahead and select the area you want to keep in your revamped image and hit Apply when you are satisfied.
From square to a lean, mean Pinterest machine.
I like to add my website to the bottom of the graphic. This is not to watermark it or anything like that, but simply for the fact that some people pin things and never actually visit them. I'm definitely guilty, as much as I would love to visit everything I pin, there just simply isn't enough time. I Pin more than I can chew, I guess. But, if I see something that interests me enough to pin it on Pinterest and see a familiar site name (perhaps one I've seen somewhere before), I am more likely to click on it this time.
I am sticking with the warm colors here and adding a red border. Select Simple Edge and the width and color you prefer. When you're happy with your finished product, go ahead and save it.
Double check that your dimensions are correct. I like to keep the original image name and just add Pinterest to the end, that way the original and the Pinterest image stay together. And of course, for the love of good SEO you want to give your image a descriptive name.
I added the new image to my post. In this case, I liked my little square graphic at the top, so I simply added my Pinterest graphic to the bottom of the post. I am going to share both photos on Pinterest and check out the difference.
Here are the two images side by side. Like I said earlier, the new image size isn't huge, but it definitely stands out.
For a frame of reference, here is the new graphic again mingling around a bunch of other Pinterest graphics.
You can play around with size, it doesn't have to be exact. Try out different sizes and colors and keep an eye on your traffic for changes. I have been slowly but surely going back and editing my old post graphics. It's a great way to breathe life into an old post.