Whether you want to start earning an income from your blog or just start taking it more seriously, there are a few things that you can do that can get you to where you want to be.
BECOME AN AUTHORITY
You don't need to have an advanced degree in your blog topic, but you should be able to speak confidently as an authority. Since starting my blog I've realized that I am a lifelong learner. I try to set aside at least a couple of hours a week to learn something new. Sites like Skillshare and Udemy are great and affordable options for continued learning.
MAKE A PLAN
Like any successful business, having a business plan is a must. It doesn't have to be something that takes you hours to draft up. A simple and clear outline of your mission statement and where your blog is going and how you plan on getting there is a great place to start.
GET ON A SCHEDULE
Once I started sticking to an editorial calendar, I noticed huge changes in my blog. Set a schedule and stick to it. I use an editorial calendar for my long term post plan and then I plan out each post individually.
INVEST IN YOUR BRAND
You don't have to spend a ton of money to make your blog professional, but sometimes even small investments can be very rewarding. Whether it be a site revamp with a designer or things that make your blogging life easier, like social media automation. Check out THIS post about some of the small investments I've made in my blog.
Social media is such a valuable resource to get to know other bloggers and people in your industry. Twitter is a great place to track your topics and ask questions. I love using Hootsuite to set up different dashboards to track different hashtags and get involved in conversations with other bloggers.
Keeping track of your expenses, income, advertisements and all of the other important aspects of your blog can help you look back to see what has worked for you and what hasn't. For instance, if you pay for ad space to increase your blog traffic, keep track of your stats for a set amount of time. If you aren't seeing any increase in your traffic in that timeframe, you may want to rethink your plan.
WRITE A GREAT BIO
No matter what the topic, the most important part of your blog is you. When I visit a blog I almost always look at the bio or about me page. Take the time to write an awesome and well written About Me page to let your readers get to know the person behind the curtain.
Do you have any tried and true tips for taking your blog more seriously?