When I first started blogging SEO seemed like such a daunting task. And, to be honest, it was at first. I had no clue what I was doing and I over-planned and overthought my SEO strategy. There are a few plugins to help with SEO, but these are some of my favorite non-plugin, can be used on any type of blog SEO tips for giving your awesome content the attention it deserves!
1. Content is King
Out of all of the things you can do to improve your site's SEO, the most important SEO tip isn't a tip at all, it's content. Providing well-written, quality content is by far the most valuable and proven way to draw traffic to your site. If I Google "How to care for turtles" and the first search result is poorly written fluff, I am going to try another site. Sure ranking higher in Google is important, but content is what keeps your readers coming back for more.
A word on content from Google:
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words in your site.
2. Speaking of Google
Google has so many helpful tools to help you get optimized. The first thing you should do is submit your site to Google HERE. Doing so optimizes your content for Google search and helps your visibility.
3. Webmaster Tools
Webmaster Tools is a free service that helps you maintain your site's presence in Google search results. It's not required to show up in Google search results, but it's a super useful tool that I recommend highly. Google even offers a free "Intro to Webmaster Academy" that can really help you get a better understanding of increasing your web presence.
4. The Key(word) to My Heart
Google Keyword Planner is an amazing free tool that is a great way to find out which keywords would work best for your article. You'll need an AdWords account which is free to set up and Google Keyword Planner is free to use. You can use it to check how often a single keyword or long-tail keyword is searched on Google and also find data for related terms. That is some invaluable information right there!
Another great free tool for headlines is CoSchedule's Headline Analyzer. I use it hand in hand with the Google Keyword Planner. After I pick my keyword or keywords, I come up with a few relevant titles and pop them into the Headline Analyzer which gives you an analysis of the overall structure, grammar, and readability of your headline.
5. Be Our Guest
Guest posting is not only a great way to form relationships with other bloggers, it's also a way to help your SEO. Generally when you guest post, the site your article is published on will link back to your blog. These links help improve your SEO. This brings me back to the golden rule: Content. Create content that people will want to share to organically improving your SEO.
6. Stay Organized
Use proper header tags, use bulleted or numbered lists when applicable, and make sure everything is organized in a way that makes sense. Keep writing great content with logical keywords throughout (without being spammy, of course!) and you will continue to improve your SEO.
7. A Graphic is Worth a Thousand Words
When you are adding graphics or photos to your post be sure to rename them something relevant rather than PIC123 or DSC-001 as well as adding an ALT tag. HERE is a quick explanation of ALT tags from Google.
Have you found any methods for improving your SEO that work for you? Did you make a change that made a big difference? Or a change that you thought would make a big difference, but didn't (I've been there)? Let me know!