If you've been reading my blog for a while you may have noticed some changes. After agonizing over the decision to move Finding Morgan from WordPress to Squarespace for months and months, I finally took the plunge.
I want to start by saying that I absolutely love WordPress. It is fairly simple to use, the most customizable platform EVER and just all around awesome. But for me, it was time to try something different and Squarespace was just the change I was looking for. Here are just a few of the reasons that made me fall in love.
As much as I absolutely love the customizability of WordPress, it was getting to be a little bit overwhelming for me. I felt the need to constantly check for new plugins to make my site better, faster and more visually appealing. With every post I wrote, I was spending even more time optimizing SEO and tweaking code. I felt like I was losing valuable time that I could be spending time doing what I love: writing and teaching.
"ONE STOP SHOP"
So many fantastic features are built right into Squarespace. When you are checking out your blog, you can simply press the Escape key on your keyboard to be whisked away to the backend of your site. It doesn't sound like a big deal, but I've saved an estimated 7,234 seconds this way.
- Squarespace offers built-in SEO. I still recommend choosing a focus keyword for your blog posts and naming all of your images.
- I no longer have to login (or remember the passwords) to both a hosting company and a blogging platform, Squarespace does both. You can also get a domain name with Squarespace, but I choose to use a 3rd party for security purposes.
- Analytics (or Metrics) are built in. You can check out stats on traffic, popular content, search queries and more right within Squarespace. Google Analytics users fear not, you can still use it with Squarespace.
- Every template is mobile responsive. This is a huge plus considering Google's "mobile-friendly update"
- Google Author Rank is built into member profiles, increasing your search engine exposure and site indexing.
- If you sell a product, physical or digital, you can integrate your shop seamlessly and on any Squarespace template.
- Check out the Squarespace mobile apps for posting to your blog, checking your Metrics on the go, showcasing your portfolio and more.
I was initially drawn to Squarespace for the simplistic beauty. You don't need to be a designer to make a site that looks professional, clean and unique.
Squarespace offers their own templates that are included with your subscription. While you may not have the hundreds (thousands?) of options as WordPress, they are all well designed and can be used for just about any type of brand or business. There are so many simple design tweaks you can make to make the template unique to fit your brand.
As someone who isn't a super coder, it has been a breath of fresh air. I have been able to make my site look the way I want without having to spend hours researching, testing and implementing. I have found that it has been much easier to take the vision I have of my blog from my head to the web much, much simpler since moving to Squarespace.
If you want extra white space, you can just add it in with the touch of a button. Newsletter fields are simple to customize, add to any area that you'd like, and are super easy to integrate with the email marketing provider of your choosing.
Squarespace offers custom CSS for users who want to get a little bit more involved in the customization of their site.
As a blogger I feel it's important to keep current with WordPress, so I still run a couple of WordPress sites. But Squarespace has been a wonderful and fun change for Finding Morgan. Which platform do you use for your blog? What do you love about it? I'd love to hear your feedback!